We have crafted a brand-new trendy IP visual system for the renowned German candy brand bob&aua. Centered around a charmingly quirky girl and her dreamlike unicorn, the design builds an emotional core of "companionship." The pastel color palette not only aligns with the sweet nature of the confectionery industry but also precisely hits the aesthetic preferences of young consumers and children alike.

为德国著名糖果品牌bob&aua倾力打造的全新潮流IP视觉体系，

以可爱搞怪的小女孩与梦幻独角兽为核心，构建出“陪伴”的情感内核。

粉嫩的配色不仅契合糖果行业的甜蜜属性，

更精准击中年轻消费者与儿童的审美偏好和呵护的品牌内核。

它不仅赋予传统护理用品充满温度的人格魅力，更在消费者心中建立起信任与安全的联结。