This is the "MIDI FRIENDS" trendy IP system developed for the Dubai store of MIDI, a global designer collective platform under Poplink. Featuring a set of vibrant characters with distinct personalities, the design perfectly encapsulates the brand's diverse portfolio spanning fashion, beauty, and creative lifestyle.

These characters break down the distance of traditional retail, utilizing friendly and playful interactions to deeply connect with the individuality-seeking younger generation. They are designed to be the exclusive emotional carrier for showcasing fashion attitudes and trend culture.

为流行美旗下的全球设计师平台品牌“MIDI”迪拜店打造的“MIDI FRIENDS”潮流IP体系。

以一组风格鲜活、性格各异的卡通形象为核心，

完美诠释了品牌涵盖的时尚、美妆、创意生活等多元领域。

这组形象打破了传统零售的距离感，

以亲切俏皮的互动方式，深度连接追求个性的年轻一代，

旨在成为展现时尚态度与潮流文化的专属情感载体。