This is a trendy IP visual system we crafted for Haisheng Hainuo, a renowned Chinese healthcare brand. Centered around an approachable, rounded "medical sprite," the design utilizes soft forms and gentle colors to convey a core brand message of safety and care. It not only imbues traditional healthcare products with a warm, personal charm but also establishes a profound connection of trust and security in the hearts of consumers.

服务内容：IP策划+IP形象设计+IP体系打造+包装设计

聚创文化为中国知名健康护理品牌——海氏海诺倾力打造的潮流IP视觉体系。

以圆润亲和的“医疗小精灵”为核心，

通过柔软的形态与柔和的色彩，传达出安全、呵护的品牌内核。

它不仅赋予传统护理用品充满温度的人格魅力，

更在消费者心中建立起信任与安全的联结。